Only TIME will tell.

Let say you company design some pretty bad-ass collection of watches, and you know it's bad-ass, your designer know it's bad-ass, even your investor and board of director and their family members know it's bad-ass.

But how would you make sure your customers and potential customers know it's bad ass?

Do what Diesel do, you named your collection,

Diesel Super Bad Ass Collection

Behold, the bad-assery in all it's glory,

Diesel DZ7125 Oversize Bad Ass

Your Price: $289.00

Diesel DZ7126 Oversize Bad Ass

Your Price: $289.00

Diesel DZ7127 Oversize Bad Ass

Your Price: $289.00

DZ9052 Super BadAss -Steel

Your Price: $439.00

DZ9053 Super BadAss -Brown

Your Price: $389.00

DZ9054 Super BadAss -Black

Your Price: $389.00

--------------------------------------------------------------------------------

Mind you, the price range is no less bad-ass than the design.
It's all in US Dollar.

via watchismo.